1. Terms of Service acceptance
By entering any of WALINK, INC.'s websites and using the services provided you expressly agree to be bound to the terms and conditions and to respect and comply with the legislation and regulations applied to our services.
If you do not agree with any of the terms herein you must refrain yourself from entering our websites or use services offered by WALINK, INC.
The guidelines determined by WALINK, INC. to respect your privacy and personal information may be found at any time in the Privacy Policy published on our website (https://walink.io/privacy-policy).
2. Service rules
You can find the terms and conditions of WALINK, INC.'s services hereafter.
2.1. What are the options offered by WALINK, INC.?
WALINK, INC. enables various contacting and interaction possibilities for direct communication in WhatsApp between users across social media, internet browsers, email and more.
To accomplish this, in WALINK, INC. we facilitate, among other services that will be described later on, the creation of WhatsApp links, generating a short URL1 associated to a phone number (by its creator) that allows its users to be redirected to a WhatsApp chat or catalog when they click on it. In order to do this at WALINK, INC. we use WhatsApp's public API2, specifically the "click to chat3" functionality. As an end user of WhatsApp you are responsible for complying with their policies and terms of services, specially the WhatsApp commerce policy4.
WALINK, INC.'s services include:
• Free Links: This option allows you to generate any amount of short links for WhatsApp for free and no subscription required. You can access this service at https://wa.link
For Free Links, the setup of the URL is marked by our domain name "wa.link" followed by a random string of characters. This means that you don't have the possibility to customize the path6 of the URL.
Using the Free Links service your URL could look like the example: https://wa.link/p20am1Rj
This is what you get with this option:
1) Assign one WhatsApp phone number to each URL you create. Keep in mind, you could also assign the same phone number to any URL that you create.
2) Add a custom message that users of the URL will see and may send to the associated phone number in WhatsApp once they open the chat. URL users can also start the conversation with a message of their own.
3) Get a QR code that redirects to the specific URL it was created with. This QR code cannot be customized.
4) Receive any number of clicks on your link without programmed limits or expiration date.
5) Delete Free Links at any moment using the appropriate platform Here. Free links do not expire and will continue to work, as well as their respective QR code, as long as they exist and are not deleted.
• Premium Links: This option allows you to create custom links for WhatsApp according to your needs. To access this service you require a Premium Links subscription at https://app.wa.link and the cost depends on the amount of Premium links you add to your subscription pool5.
For Premium links the base of the URL will remain as is with our domain name "wa.link", but you have the possibility to customize the path of your link like this: https://wa.link/YourBrand
This is what you get by using WALINK, INC.'s Premium Links:
1) Assign a unique custom path to the URL of each of your Premium links.
2) Assign only one WhatsApp phone number to each URL you create. As with the Free Links service this option allows the same phone number to be associated with multiple URLs that you create.
3) Add a custom message that users of the URL will see and may send to the associated phone number in WhatsApp once they open the chat. URL users can also start the conversation with a message of their own.
You have the option to add "variables" to your messages that change according to your
configurations in the URL. This allows you to customize even more the user experience when they
click on your link. Define variables in your message by using double curly brackets {{variable}} and then indicate them properly in the URL as "query parameters"7 like this: https://wa.link/YourBrand?variable1=value1&variable2=value2.
Keep in mind that the keywords "variable" and "value" in the example above are yours to replace under your own criteria.
4) Get a customizable QR code that redirects to your specific Premium Link. Customization includes the possibility to add your own logo, select among predefined colors and styles.
5) Select a destination for your Premium Link among the following options:
- Chat.
- Catalog.
- WhatsApp Channel.
- WhatsApp Group.
For Chat and Catalog options a phone number must be assigned for the link to redirect to that chat or catalog.
For WhatsApp Channel and Group options you must copy and paste the original URL from said channel or group. This means that you can create your own branded URL at Walink that redirects to your channel or group.
6) Create and publish a customizable preview page with title, description, logo, and cover image that will be presented to the user upon clicking the URL and before entering the chat. The information contained in this page will be also shown on the link preview when shared on social platforms that allow it like: WhatsApp, Facebook, X, and others.
Keep in mind that this preview page does not replace WhatsApp's default page, presented to the user when opening any link generated with click to chat functionality.
The preview page replaces our, now deprecated, "search" feature and the page will have the option to be found and indexed by search engines on the web.
7) Create and publish a Multilink page where you can group URLs created at Walink and external URLs in a single page under domain name "bio.wa.link" and go.wa.link (from old version of Walink App) followed by a custom path similar to the custom path of Premium Links.
As with Premium Links, you can customize the path of the URL, i.e: https://bio.wa.link/YourBrand
Each Premium Link enables one Multilink page. i.e: if you are subscribed to a 5 Premium Links allowance you can create up to 5 Multilink pages without using your subscription allowance, meaning that you still can create 5 Premium links simultaneously.
Each Multilink page can be customized with the following:
- Title.
- Description / Bio.
- Avatar or Logo.
- Colors for the different page elements.
- Links of your choosing.
The Multilink page will have the option to be indexed by search engines on the web as with the preview page.
By adding external URLs to your Multilink pages, you acknowledge that you own or have the appropriate authorization to publish said URLs on our services.
8) Get real-time click analytics data presented in detail on your dashboard at https://app.wa.link:
- Amount of total clicks.
- Amount of published Premium Links.
- Amount of clicks per link.
- Amount of QR code scans.
- Average clicks per link.
- Average clicks per day.
- Clicks over time.
- Source of clicks.
- Country (based on IP address).
- Approximate City (based on IP address).
- Views (for Multilink page).
- Clicks on buttons (for Multilink page).
- Click through rate (for Multilink page).
- Average views per day (for Multilink page).
- Clicks per button (for Multilink page).
If your Premium Link comes from the old version of Walink App, all analytics data gathered during the use of that version (up to 12 months prior) can be viewed in the link's "archive".
Analytics data from the old and new versions of Walink can be exported in .csv format.
9) Update at any moment:
- The phone number assigned to the URL.
- The custom message of the URL.
- The optional variables assigned to the custom message.
- The QR code generated. According with the options provided by the editor.
- The URL's destination.
- The preview page.
- The Multilink page and its content.
10) Delete your Premium Links and Multilink pages at any moment. By deleting your Premium Links or Multilink pages you will lose all information and analytics data related to those services.
Deleting your links does not reduce your subscription's pool size. You can change the subscription's pool size from the billing section.
11) Save your Premium Link as a draft without making it public. Premium Links saved as drafts do not use your subscription allowance.
12) Request support and personalized assistance, through corresponding channels, about the use and functionalities of Premium Links and Multilink pages you created with WALINK, INC.:
- Frequently asked questions section.
- Ticket system.
- Contact via direct email.
13) Assign a link name for internal use of your Premium Link.
• Smart Links: This option lets you create custom links for WhatsApp designed for teams, allowing you to add multiple WhatsApp phone numbers, destinations, to a single link and route clicks according to your needs. To access this service you require a Smart Links subscription at https://app.wa.link. Every Smart Link includes a default destination and the cost depends on the amount of additional destinations you add to your subscription pool.
As with Premium Links, this option allows you to customize the path of the URL, i.e: https://wa.link/YourBrand
If you were subscribed to the Multiagent service in the old version of Walink App, your extra agents will automatically be converted to additional destinations (upon migration) as part of your Smart Links subscription allowance, and your Multiagent links will be converted to Smart Links and now make part of that subscription. Migration details can be read in Section 2.8.
Smart Links replaces our Multiagent service, adds more features for a more complete experience, and it is now independent from Premium Links subscription.
This is what you get by using WALINK, INC.'s Smart Links:
1) Assign a unique custom path to the URL of each of your Smart links.
2) Select the routing mode according to your preferences among the following options:
- Random: Spread clicks across every destination, evenly or by weight.
- Hours: Send each click to whoever is on shift at specified time.
- Location: Route by the visitor's country.
- Referral: Route by the platform the click came from.
For each routing mode you can assign one WhatsApp phone number at no cost, the default destination. For hours, location, and referral modes the default destination works as a fallback, meaning that all clicks that cannot be assigned by your rules will be sent to that phone number.
Routing rules for each routing mode:
- Random: Assign a weight number to each destination to determine whether it receives more, less or the same amount of clicks as the other destinations.
- Hours: Select available hours in the week for each destination. Clicks try each rule top to bottom; the fallback catches everyone else.
- Location: Select the visitor's country for each destination. Clicks try each rule top to bottom; the fallback catches everyone else.
- Referral: Select from predetermined traffic sources or add your own sources for each destination. Clicks try each rule top to bottom; the fallback catches everyone else.
3) Assign additional destinations with their respective phone number. Keep in mind that you can only publish a Smart Link if it has at least one additional destination.
4) Add a custom message to each destination that users of the URL will see and may send to the associated phone number in WhatsApp once they open the chat. URL users can also start the conversation with a message of their own.
5) Get a customizable QR code that redirects to your specific Smart Link. Customization includes the possibility to add your own logo, select among predefined colors and styles.
6) Get real-time click analytics data presented in detail on your dashboard at https://app.wa.link:
- Amount of routed clicks.
- Amount of published Smart Links.
- Destinations in use.
- Busiest routing mode.
- Amount of clicks per link.
- Clicks by routing mode.
- Amount of QR code scans.
- Clicks over time.
- Country (based on IP address).
- Approximate City (based on IP address).
- Source of clicks.
- Average clicks per day.
- Average clicks per link.
- Clicks per destination.
If your Smart Link was converted from the old version of Walink App, all analytics data gathered during the use of that version (up to 12 months prior) can be viewed in the link's "archive".
Analytics data from the old and new versions of Walink can be exported in .csv format.
7) Update at any moment:
- The Smart Link's routing mode.
- The phone number assigned to any destination in the URL.
- The custom message of any destination in the URL.
- The QR code generated. According with the options provided by the editor.
8) Delete your Smart Links or individual destinations at any moment. By deleting your Smart Links or individual destinations you will lose all information and analytics data related to those services.
Deleting your links or destinations does not reduce your subscription's pool size. You can change the subscription's pool size from the billing section.
9) Save your Smart Link as a draft without making it public. Smart Links saved as drafts do not use your subscription allowance.
10) Request support and personalized assistance, through corresponding channels, about the use and functionalities of Smart Links you created with WALINK, INC.:
- Frequently asked questions section.
- Ticket system.
- Contact via direct email.
11) Assign a link name for internal use of your Smart Link.
• Form Links: This option lets you create customizable Forms in hosted pages on subdomain "form.wa.link". Form responses are sent directly to a WhatsApp phone number of your choosing. To access this service you require a Forms subscription at https://app.wa.link and the cost depends on the amount of Forms you add to your subscription pool.
As with Premium Links and Smart Links, this option allows you to customize the path of the URL,
i.e: https://form.wa.link/YourForm
This is what you get by using WALINK, INC.'s Forms:
1) Assign a unique custom path to the URL of each of your Forms.
2) Assign Form details:
- Title.
- Description.
- Logo.
3) Change the colors of different elements in each Form that you create.
4) Change the layout of the questions in each Form that you create.
5) Assign to each Form that you create only one WhatsApp phone number. As with the Free Links, Premium Links, and Smart Links services, this option allows the same phone number to be associated with multiple Forms that you create.
6) Add an initial custom message that users of the Form will see and may send to the associated phone number in WhatsApp once they open the chat. User responses will be appended below this message when the Form is completed. Form users can also start the conversation with a message of their own.
7) Get a customizable QR code that redirects to your specific Form. Customization includes the possibility to add your own logo, select among predefined colors and styles.
8) Create up to twenty (20) questions in each Form with 11 different types of answers for users to complete according to your configurations and then send their answers to the assigned WhatsApp phone number.
Each Form question is composed by:
- Question.
- Answer type.
- Placeholder (for the answer). Does not apply for all answer types.
- Helper text (Optional guidance shown under the question). Does not apply for all answer types.
Answer types:
- Short text: A single line of text. You can set the length of the answer.
- Paragraph: A longer, multi-line answer. You can set the length of the answer.
- Email: An email address, validated.
- Phone: A phone number with country code.
- Dropdown: The user selects an option from a dropdown list.
- Number: A numeric value. You can specify value range.
- Single choice: The user chooses exactly one option.
- Multiple choice: The user chooses any number of options.
- Time: The user selects a time of day.
- Date: The user selects a single calendar date.
- Date range: The user selects start and end date.
Please note that you are the author of all questions created in the Forms; therefore, WALINK, INC. assumes no responsibility for their content. We reserve the right to audit, investigate, and, if necessary, remove any Form reported for misuse, harassment, fraud, or other reasons that compromise the integrity of third parties or our company.
9) Link a privacy policy respondents can review before they answer.
10) Save sent responses to be reviewed on our platform. Saved responses can be exported in .csv format. You are responsible to properly communicate your privacy policy to make correct use of collected data.
11) Get real-time click analytics data presented in detail on your dashboard at https://app.wa.link:
- Amount of Form views.
- Amount of responses.
- Completion rate.
- Amount of published Forms.
- Responses over time.
- Completion funnel.
- Country (based on IP address).
- Approximate City (based on IP address).
- Traffic sources.
- Amount of initiated Forms.
- Reach per question.
- Amount of QR code scans.
- Amount of direct taps.
If your Form comes from the old version of Walink App, all responses gathered during the use of that version can be viewed in the Form's "archive". Starting with the new version of the Walink App, the forms you created in the old version will also begin recording the analytics data listed earlier.
Analytics data from the old and new versions of Walink can be exported in .csv format.
12) Update at any time:
- The Form's title.
- The Form's description.
- The logo.
- The Form's colors.
- The layout of the questions.
- The phone number associated with the URL.
- The initial custom message.
- The Form's questions and their respective settings.
- The QR code generated. According with the options provided by the editor.
- The linked privacy policy.
- Enable or disable the option to save responses.
13) Delete your Forms at any moment. By deleting your Forms you will lose all information and analytics data related to those services.
Deleting your Forms does not reduce your subscription's pool size. You can change the subscription's pool size from the billing section.
14) Save your Form as a draft without making it public. Forms saved as drafts do not use your subscription allowance.
15) Request support and personalized assistance, through corresponding channels, about the use and functionalities of Forms you created with WALINK, INC.:
- Frequently asked questions section.
- Ticket system.
- Contact via direct email.
The following options are part of WALINK, INC. services but access is independent from Walink App or the Free Links landing page:
• Open Walink: A web app that lets users initiate a WhatsApp chat directly without having to save the counterpart's phone number in the address book of your device. You can access this service at https://open.wa.link
This option allows you to:
1) Open a WhatsApp chat by selecting the country code and phone number of the counterpart's WhatsApp in the web app.
2) The app uses PWA8 software technology which enables the possibility for it to be downloaded from the browser to your own device. You can learn how to download the app in this article: https://walink.io/blog/how-to-open-whatsapp-chats-without-saving-contacts.
• OhMy.Link: This option lets you generate any amount of short links for free under domain name ohmy.link. You can access this service at https://ohmy.link.
This option allows you to:
1) Type any type of URL in the generator for it to provide a short link with random path (like Free Links do).
2) Alternatively you can upload a PDF file up to 2MB in size, the generator will create a short link for the file so you can share it more easily.
3) Get a customizable QR code that redirects to your specific link or PDF. Customization includes the possibility to add your own logo, select among predefined colors and styles.
4) Get analytics data within the platform. The OhMy.Link service does not require a subscription or an account, instead you can access analytics data of each individual URL by using a "passkey"9. Here's the data that the links will provide:
- Total redirections.
- Link clicks.
- QR code scans.
- Traffic sources.
- Used browsers.
- Country (based on IP address).
- Region (based on IP address).
- City (based on IP address).
- Device type.
- Operating system.
5) Get a "passkey" that will provide you access to analytics data from your URL at: https://app.ohmy.link/analytics/.
You can read the complete terms of service of this option at: https://app.ohmy.link/terms/en.
• Shops: Allows you to create online stores, manage product catalogs, and receive orders through WhatsApp. To access this service you require a Shops subscription at https://shop.wa.link/app
Under this model, users can view products, make inquiries, and complete carts improving the convenience and accessibility of online commerce.
You can read the complete terms of service of this option at: https://shop.wa.link/terms/en.
2.2. Comparison of link generation services and the Walink App.
| Features Included | Free Links | Premium Links | Smart Links | Forms |
|---|---|---|---|---|
| Assign a WhatsApp phone number | ||||
| Add custom message | ||||
| QR code pointing to the URL | ||||
| Delete anytime | ||||
| Assign a custom path to the URL | — | |||
| Modify the WhatsApp phone number assigned | — | |||
| Modify the custom message | — | |||
| Customize QR code | — | |||
| Real-time analytics data | — | |||
| Save as draft | — | |||
| Personalized support | — | |||
| Route URL to WhatsApp Catalog | — | — | — | |
| Route URL to WhatsApp Channel | — | — | — | |
| Route URL to WhatsApp Group | — | — | — | |
| Customizable preview page | — | — | — | |
| Customizable Multilink page | — | — | — | |
| Assign additional WhatsApp phone numbers | — | — | — | |
| Select routing mode | — | — | — | |
| Customizable Form page | — | — | — | |
| Form questionnaire editor | — | — | — | |
| Save responses data | — | — | — | |
| Subscription allowance price | — | $9 USD/year Premium Link | $5 USD/month Additional destination | $10 USD/month Form |
2.3. How much will WALINK, INC. services cost me?
The costs you will need to pay will depend on the services you choose from those we offer at WALINK, INC.:
• Free Links: We do not charge any fee for accessing this service at WALINK, INC.; however, you should understand the possibilities and limitations of this option.
• Premium Links: To access this service, we offer you the flexibility to configure your subscription's pool size according to your needs and budget. At WALINK, INC., we charge based on the amount of Premium Links you wish to publish (your allowance), meaning that you pay in proportion to your usage.
The price WALINK, INC. will charge for each Premium Link in your allowance is $9 US dollars (USD) per year.
• Smart Links: To access this service, we offer you the flexibility to configure your subscription's pool size based on your needs and budget. At WALINK, INC., we charge based on the amount of additional destinations you add to the Smart Links you wish to publish (your allowance), meaning that you pay in proportion to your usage.
The price WALINK, INC. will charge for each additional destination in your allowance is $5 US dollars (USD) per month.
• Form Links: To access this service, we offer you the flexibility to configure your subscription's pool size based on your needs and budget. At WALINK, INC., we charge based on the amount of Forms you wish to publish (your allowance), meaning that you pay in proportion to your usage.
The price WALINK, INC. will charge for each Form in your allowance is $10 US dollars (USD) per month.
In the Walink App, you can create Premium Links, Multilink pages, Smart Links, and Forms and save them as drafts at no cost. You can publish these draft items once you have enough allowance in the corresponding subscription.
Please remember to review sections 2.1 and 2.2 again if you have any questions about the services.
2.4. What should I know about payments, renewals, and cancellations of WALINK, INC. services?
Consider the following aspects before acquiring any of the services offered by WALINK, INC. under Premium Links, Smart Links, and Forms options:
1) Payment for the subscriptions you have set up must be made in advance. If you decide not to use the services contracted with WALINK, INC., you may request a refund of your last payment by emailing help@wa.link or using the designated channels, provided the request is made within the first 30 calendar days following the actual payment for the service subscription or renewal.
2) At WALINK, INC., Premium Links, Smart Links, and Forms subscriptions you have set up will be billed separately. You will see these separate charges on the payment receipt you receive when purchasing our services. This applies to both initial payments and renewals.
3) At WALINK, INC., we offer you two (2) payment options depending on the services you purchase, as explained in Section 2.3:
A. Annual payments: Under this option, you will pay in advance for the Premium Links subscription you configured for twelve (12) consecutive months, starting from the effective date of payment, with the option to renew as often as you wish.
Services purchased under this option will automatically renew on the anniversary of the
contract, unless you manually access the billing portal at https://app.wa.link/billing and cancel the automatic renewal of the service.
B. Monthly Payments: Under this option, you will pay in advance for the Smart Links and Forms subscriptions you configured for one (1) continuous month, starting from the effective date of payment, with the option to renew as often as you wish.
Services purchased under this plan will automatically renew on the monthly renewal date, unless
you manually access the billing portal at https://app.wa.link/billing and cancel the
automatic renewal of the service.
Please remember that if you do not wish for your services to renew automatically, you must cancel the renewal option before the next billing date; otherwise, the purchased services will be deemed extended.
No refunds will be issued for purchases or renewals after the 30-calendar-day period established in item 1 of this section.
4) To publish any of the Premium Links, Smart Links, or Forms services, you must first select and pay for (in accordance with the available options) the amount of items you require to the corresponding subscription allowance, as described in Section 2.3.
5) Payment for the Premium Links, Smart Links, or Forms subscriptions you have set up will be made electronically, using the services of our designated payment infrastructure provider, Stripe, or another provider designated by WALINK, INC.
The available payment methods will be those provided by the payment infrastructure provider designated by WALINK, INC. The payment method you select for your initial transaction may be saved and set as the default for future payments. Please carefully review the payment infrastructure provider's terms and conditions.
Applicable exchange rates and any additional transaction charges will depend on the specific terms set by the financial institution that issued the payment method you choose to purchase WALINK, INC. services.
6) Once your payment has been confirmed, the subscription(s) you purchased will be enabled in the Walink App, allowing you to start using them until the end of the contracted billing period.
7) Payments for the automatic renewal of services contracted with WALINK, INC. will be processed on the date corresponding to the expiration of the billing cycle. Automatic renewals will apply provided that the service has not been cancelled in the manner described in item 2 of this section.
Automatic renewals will be charged by the payment infrastructure provider designated by WALINK, INC. to the same payment method you selected when initially purchasing the services or for the most recent renewal.
If you do not wish to continue using the selected payment method, you must update your payment details with the payment infrastructure provider designated by WALINK, INC. prior to the service expiration date. If you do not perform this update, the charge will automatically be applied to the default payment method.
8) Solely in the event of payments for the automatic renewal of contracted services, the payment infrastructure provider designated by WALINK, INC. may make up to seven (7) additional payment attempts within the two (2) weeks following the date of the initial failed payment event.
Therefore, you have a period of two (2) weeks to resolve any issues with your chosen payment method or to change it, should you deem it necessary.
If, after the two-week period, our payment provider has been unable to successfully process the renewal payment for your services, said services will be cancelled. Consequently, all published items will revert to draft status and will no longer be public; this means they will cease to function, and the URLs will become available for use by third parties, without any liability falling on WALINK, INC.
If you have not yet migrated to the new version of the Walink App and our payment provider has been unable to successfully process the renewal payment for your services, said services will be cancelled. Consequently, all published items will be deleted, meaning they will no longer be public and you will no longer have access to them within the platform, resulting in the loss of all information associated with those services.
In the Walink App, you can view information regarding the expiration of contracted services and the date on which they will be deemed renewed. WALINK, INC. has also set up automated emails via the payment provider for the following events:
- Failed payment.
- Upcoming renewal.
- Soon to expire payment method.
- Other events the payments processor deem helpful for the payment process.
We ask that you pay close attention to our emails and notifications and keep your payment methods up to date to avoid any issues.
9) You may cancel your Premium Links, Smart Links, and Forms subscriptions at any time; however, please note the following:
A. You can access the billing portal at https://app.wa.link/billing and cancel the automatic renewal of the service. This allows
you to continue using the services for the period you have already paid for in advance, with the subscription
terminating at the end of the service term;
B. Cancellation does not entail a full or partial refund, unless requested within the first 30 calendar days following actual payment;
C. Once the services have been effectively cancelled, URLs that are no longer public will become available for use by third parties, without any liability falling on WALINK, INC.;
D. If you wish to reactivate your services after they have been cancelled, you must resubscribe by paying 100% of the applicable costs.
10) The cancellation will not take effect, and the services you purchased from WALINK, INC. will remain active and available for use for two weeks, if you attempt to cancel them after automatic renewal billing attempts have already begun; in this case, the provisions of item 8 of this section will apply.
If, in this scenario, you do not wish to continue with the service, you may request immediate cancellation by contacting help@wa.link.
11) If the services contracted with WALINK, INC. were automatically renewed and you still wish to cancel them, you must process the cancellation again and request a refund by emailing help@wa.link or by using the designated channels—within the next 30 calendar days to make the cancellation effective.
Please carefully consider your decision before choosing to cancel your services with WALINK, INC.
2.5. What can I do if I need to increase the subscription limit I contracted with WALINK, INC.?
At WALINK, INC., we understand that you may wish to increase the number of items included in your Premium Links, Smart Links, and Forms subscriptions beyond the quantities you initially configured.
Good news! With WALINK, INC., you can do so. However, please keep the following in mind:
1) Payment for any additional services you wish to purchase will be made as described in Section 2.4, subject to the following variations:
A. If the date on which you increase your subscription limit is different from the renewal date of the services you initially purchased or most recently renewed, WALINK, INC. will adjust your subscription in order to align the renewal dates of all items purchased under the same subscription.
B. This subscription adjustment will apply each time you purchase additional capacity under the applicable subscription.
C. What does this subscription adjustment involve?
• The subscription adjustment means that we will align the renewal and payment dates of all items included in the same subscription in which you made the change.
• The date used for such alignment will be the renewal date of the subscription you initially purchased.
In other words, you will pay a prorated amount for the items you wish to add to your subscription through the alignment date. This way, you will pay a fair price based on the period during which you will use the newly purchased services until the billing dates are aligned.
• Once the prorated payment period described above has ended, the renewal date for the newly purchased services will thereafter be the same expiration date applicable to the services you previously had with WALINK, INC.
• Please note that the automatic renewal provisions described in Section 2.4 will also apply to any new services you purchase from WALINK, INC.
• To ensure that you can use the new services and integrate them into your previously configured subscription as soon as you purchase them, you must make the prorated payment as described above.
At WALINK, INC. we will charge only for the time of use of the new services, from the date you purchased them until the next renewal date of the services you initially purchased, the unification date.
Once the prorated payment period has ended, you must ensure that, on the aligned renewal date, payment can be successfully processed for the applicable billing period (monthly or annual, as applicable) for all services purchased from WALINK, INC. In other words, the amount due will consist of the total price of the newly purchased services plus the price of the services you previously purchased.
Renewal of all services purchased from WALINK, INC. will only be activated once payment of the entire calculated fee has been confirmed. Partial payments are not accepted. Therefore, we recommend that you verify your selected payment method to ensure that the applicable charge can be successfully processed.
Please note that the payment infrastructure provider designated by WALINK, INC. will process separate charges, as indicated in Section 2.4, as follows:
- One charge for the Premium Links subscription;
- One charge for the Smart Links subscription;
- One charge for the Forms subscription.
The applicable payment receipt, which will be generated by the designated payment infrastructure provider, will show the details of the services purchased and their individual costs.
• The fee charged in connection with a subscription adjustment will be calculated on a prorated basis for the period between the date on which the new services are purchased and the originally scheduled expiration date of the services previously purchased.
In other words, we will divide the current WALINK, INC. rate for the new services by the number of days remaining from the date of purchase, in order to align the renewal and payment dates for all services in your subscription.
This way, WALINK, INC. ensures that the adjustment of your subscription results in a fair, equitable charge consistent with our applicable rates.
• The amount payable for the prorated service period until the expiration dates are aligned will be calculated automatically through the payment portal when you choose to increase your subscription limit.
If the amount resulting from this calculation is lower than the minimum transaction amount established by the payment infrastructure provider designated by WALINK, INC., our system will temporarily mark the amount due as “Paid.”
However, this amount will be charged and collected on your next billing date, that is, on the date on which the services you have purchased from WALINK, INC. are scheduled to renew, and the charge will be reflected in the applicable payment receipt.
D. What happens if I have already canceled the automatic renewal of my services and want to purchase new services from WALINK, INC.?
If you canceled the automatic renewal of your services as described in Section 2.4 and wish to purchase services from WALINK, INC. again, you will have the following options:
1. You may use the subscription adjustment option described in subsection C of this Section by making a prorated payment for the services you wish to add through the originally scheduled expiration date of the subscription you configured. On that date, all services will expire unless you reactivate automatic renewal through the payment provider designated by WALINK, INC.
2. You may wait until the scheduled expiration date of your services has passed and then purchase services from WALINK, INC. again whenever you wish.
2.6. What can I do if I need to decrease the subscription limit I contracted with WALINK, INC.?
At WALINK, INC., we understand that you may wish to decrease the allowance of your Premium Links, Smart Links, or Forms subscription from the amount you initially configured.
As described in Section 2.4, when you purchase any Premium Links, Smart Links, or Forms service, you pay in advance for a subscription allowance that allows you to publish the applicable number of items included in your subscription. Accordingly, WALINK, INC. allows you to decrease your subscription allowance, subject to the following conditions:
1) You may only decrease your subscription limit to a number that is equal to or greater than the number of items you currently have published.
2) If you have already used your entire subscription allowance, you must first delete or save as drafts the number of items necessary to reduce your usage to the new subscription limit.
3) Once you have decreased your subscription limit, WALINK, INC. will issue a credit to your account. The amount of this credit will be calculated on a prorated basis, taking into account the applicable fee for the services removed and the number of days remaining between the date on which the subscription limit is decreased and the expiration or renewal date of your subscription.
4) The credit issued to your account will be applied toward reducing the amount due on your next invoice(s).
2.7. What is new in the latest version of Walink App?
As part of the platform's continuous improvement, the Walink App has been completely revamped for 2026, featuring optimized services and new functionalities to deliver a more comprehensive experience. Below, you will find details on the new features we have implemented:
1) A new interface that makes it easier to manage the services you purchase from WALINK, INC. The new interface incorporates modern design elements to display and integrate existing features with those introduced in this and future updates.
2) To simplify our services, all subscriptions are now independent, meaning that you can choose exactly which service you want to use without having to purchase any additional or complementary subscriptions.
3) Premium Links now include new features, such as:
- Dynamic messages through the use of variables.
- New destination types for WhatsApp Channels and Groups.
- A preview page.
- Access to a Multilink page for each Premium Link.
4) A new Smart Links service that enables advanced configurations for routing URL clicks to different destinations (WhatsApp phone numbers) and replaces the Multiagent service, which previously required a Premium Links subscription as well.
5) Forms now includes real-time analytics, just like our other services.
6) All URLs generated through Walink App now include their own customizable QR code.
7) You can now save as drafts your Premium Links, Multilink pages, Smart Links, and Forms without using your subscription allowance.
8) Analytics data collected while using the previous version of the Walink App remains accessible through the analytics archive of each link.
9) We have removed the option to change the URL path of your services. This is intended to prevent you from losing data collected through the URLs you have created, unless those URLs are deleted.
However, you can now save any items you no longer wish to use as drafts and publish new items without affecting your subscription limit.
10) The Search Walink feature has been discontinued. Walink no longer provides an active search engine on its platform through which this feature previously operated. However, services such as Multilink pages and Forms will have the option to be indexed by search engines on the web.
In Section 2.1, you can find additional details about these new features and changes for each service.
2.8. How does the migration from the old to the new version of Walink App really works?
The complete revamp of the Walink App in 2026 will become the only version of the platform available, and you will only be able to manage your services through this new version.
If you have active subscriptions from the previous version of the Walink App and wish to continue managing your services after the renewal of the platform, you will need to migrate said services, subject to the following:
1) Service migration only applies to users whose accounts have active subscriptions from the previous version of the Walink App and who wish to continue managing their purchased services.
2) If this is your first time using the platform, or if all of your subscriptions have been canceled, you will not be required to complete the migration process and may freely access the services available on Walink App according to your needs.
3) WALINK, INC. will handle the migration of the services associated with your account without requiring you to perform any additional or advanced configurations. You will only need to review the information and accept the migration whenever you are ready to proceed.
4) Your services will not be affected or interrupted at any time during the migration process.
5) Follow these steps to migrate your services:
1. Go to https://app.wa.link. The new version of the Walink App does not require a
password. Simply enter the email address you use to access the platform, and we will send you an
access code that you can use to sign in to your account. WALINK, INC. will retrieve your account information for the migration.
2. Carefully review the details of the Premium Links, Smart Links, Forms, and Multilink Pages that will be migrated. Please note that your Multiagent links will be converted into Smart Links, including all destinations (WhatsApp phone numbers), which will now count toward your Smart Links subscription allowance.
3. Review the payment terms applicable to the different services associated with your account. Forms and additional destinations for Smart Links will remain at the same price as in the previous version of the Walink App. The price of Premium Links, however, will increase compared to the previous version of the Walink App to reflect the new features offered by this service in the latest version of the platform.
The applicable prices for each subscription are described in Section 2.3, and the features and functionality of each service are described in Section 2.1.
4. At the end of the migration details, you will be provided with relevant information regarding your subscription and any services or features that will no longer be available in this new version of the Walink App.
If you agree with the information and terms presented during the migration process, you may proceed by clicking the button provided on the platform. Once you do so, your active services will become available for management through the new platform.
You will not be charged during the migration process.
6) If you identify any inconsistency in the information presented in the migration details or have any questions, the migration process itself will provide you with the option to access the Frequently Asked Questions (FAQ) section or request assistance by contacting us directly through the support channels available on the platform.
2.9. What happens if I do not wish to migrate my services to the latest version of the Walink App?
At WALINK, INC., we understand that you may choose not to migrate your services to the new version of the Walink App. However, doing so will result in certain limitations that you should be aware of.
1) The previous version of the Walink App will no longer be available. Therefore, unless you complete the migration process described in Section 2.8, you will not be able to manage your purchased services, review analytics data or Forms responses, or manage your subscriptions. In other words, you will not be able to create or modify your links, Forms, or Multilink Pages, or change your subscription limits.
2) All of your subscriptions will remain active under the terms and with the features you originally purchased, except for the "Search Walink" service, which will be discontinued, and the option to change URL paths, which will be removed, as described in Section 2.7. Your links, Forms, and Multilink Pages will continue to operate without interruption until the applicable subscription term ends.
3) If you have not canceled automatic renewal for your subscriptions, they will continue to renew under the terms you originally agreed to (indefinitely and without any price changes) until you access the billing portal and cancel the applicable automatic renewal options. Please note that, in order to cancel automatic renewal, you must first complete the migration process described in Section 2.8.
4) Services purchased through the previous version of the Walink App will retain their existing renewal price, but they will not include all of the features and functionality available in the new version of the platform. Please remember that you will not be able to make changes to your subscriptions unless you first complete the migration process.
5) The Multiagent service subscription will be renamed Smart Links on your invoices and payment receipts, without affecting the service you currently use.
2.10. What happens if my subscription ends (is canceled) and I pay an expired invoice before migrating?
Following the platform renewal, it is no longer possible to access the services under the terms applicable to the previous version of the Walink App. This means that if you pay an overdue invoice associated with a subscription from the previous version of the platform, your subscription will not be immediately reinstated.
In such case, you must contact our support team by email at help@wa.link and may choose one of the following options:
1. Request a refund of the payment made. You may request a refund for payments made on overdue invoices within 30 calendar days after the date of payment. Please note that the time required for the refund to be credited to you will depend on your bank and payment method.
2. Request an account credit for the payment made. The account credit issued to you will be applied toward reducing the amount due on your next invoice(s).
Once you contact us, our team will process your selected request within a maximum of 48 hours.
Afterward, you may access the new version of the Walink App and subscribe again through the platform. You will then be able to create your links, Forms, or Multilink Pages and continue using the services.
2.11. Are the URLs created with WALINK, INC. unique?
Walink URLs are unique within each subdomain. This means that neither you nor any other user may create the same URL within the same subdomain; however, the same URL path may be used under other subdomains where it is available.
Walink services work under the wa.link domain name as follows:
- No subdomain: Free Links, Premium Links, and Smart Links.
- bio.wa.link: Multilink Pages.
- form.wa.link: Forms.
- shop.wa.link: Walink Shops.
In other words, two identical URLs cannot exist at the same time within the same subdomain. The path you wish to use for your customizable URL is subject to availability in our database. If your desired path is unavailable, this means that either you or another WALINK, INC. user is already using it for that subdomain, or that we have reserved or disabled the path from public use for privacy reasons or to prevent fraudulent, abusive, or otherwise improper use.
3. What are my obligations when acquiring WALINK, INC. services?
By acquiring WALINK, INC. services you agree:
• To have the capacity and be allowed to enter valid contracts under the regulations of your home country or the country from which you are acquiring WALINK, INC. services.
• To accept and comply with the terms, rules, and conditions of WALINK, INC. services.
• To cancel your subscription to WALINK, INC.'s communications and notifications only after you permanently cancelled the services you acquired from us.
• To be the sole owner of the account and license granted by WALINK, INC. for services you acquired with us. This permission is equivalent to a license concession and not to a title deed transfer of our services, for which the following is prohibited:
- Delete the copyright or any other proprietor title or annotation from WALINK, INC.'s resources and/or assets;
- Try to decompile or reverse engineering any kind of software provided by WALINK, INC.;
• To request a change to the email address associated with the account for login purposes and subscription billing.
• To provide your personal information and data or information of a third party if you have their consent and authorization to do it.
• To pay costs and fees associated with services you acquire with WALINK, INC. when applicable.
• To use your own payment methods or a third party's payment method if you have authorization to do it.
• Not to misuse services offered by WALINK, INC. fraudulently or maliciously to potentially (or actually) harm the reputation, brand, or property of a third party.
• Not to misuse services offered by WALINK, INC. for activities classified as criminal in your home country or any country where our services are available. In case you do, you will assume responsibility and consequences of your actions and will not involve or make WALINK, INC. responsible in any way.
• To comply with the following procedures:
A. Change of Phone Number: When you change the phone number linked to any of the elements that you created through WALINK, INC., you must take the following steps, depending on the services you have purchased from us:
- Free Links: Request deletion of the URLs associated with the former phone number through our platform Here.
- Premium Links, Smart Links, Forms, Multilink pages, OhMy.Link, and Shops: Update the phone number linked to your property's service or remove the item associated with the previous number, via our platform.
Additionally, when you change the phone number linked to your account, you must update it directly in your Walink App settings and the billing portal to ensure the accuracy of your personal data.
B. Changing the email address associated with your account: If you wish to change the email address associated with your account, you must do so through one of the following methods:
1. If you have access to both your current email address and the new email address you wish to register, you may make the change yourself through the Walink App settings by following the instructions provided on the platform.
2. If, for any reason, you no longer have access to your previous email address, you will have two options:
- Use the account recovery methods available through the platform and then proceed with the email address change.
- Contact our support team directly at help@wa.link to request the change. Your request must be accompanied by documentation demonstrating that you are the account holder, such as previous invoices we have sent you, or any other verification method requested by our support team to confirm your identity.
Once the change has been completed, you will no longer be able to access the platform using your previous email address and will only be able to access your account by using the new email address.
Please note that merely changing the personal information associated with an account created with WALINK, INC. does not constitute a change in account ownership, provided that you continue to have access to the account.
All operations you perform under these procedures are at your own risk and responsibility and may have associated costs.
4. What are WALINK, INC.'s obligations?
By acquiring WALINK, INC.'s services we agree:
• To grant you permission to use the services you choose as described in our terms of service.
• To acknowledge you as a licensee of the services you acquire, provided that you do not use our services fraudulently or maliciously, nor to cause actual or potential damage to the reputation, brand, or assets of third parties.
• To respect your personal information as described in our Privacy Policy.
• To not make additional and unauthorized charges, except in the events described in Section 2.5.
• To provide the corresponding support for the services purchased on the Walink App, in accordance with the service conditions described in Section 2.1.
- Our support service aims to contact you and provide a response within 24 to 48 hours, depending on the channel used to request assistance. Please note that resolving any issues may take longer, depending on the complexity of each case.
5. WALINK, INC. liability and responsibilities exclusions
Our services rules are clear. Bear in mind, our responsibility is limited to the terms of service we offer, thus WALINK, INC. is not responsible for:
• The intermittence, errors or failures presented in WALINK, INC.'s third party service providers such as cloud, payments processor or any other technology service or resource provider. In case of these events, at WALINK, INC. we will do everything in our reach to find a solution, but the responsibility falls on the providers.
None of the circumstances mentioned above will imply partial or total refund of the amount you paid for our services, nor will it imply an extension of the aforementioned.
• The terms of service of any provider's services or infrastructure (technological or payments) which you may interact with by using WALINK, INC. services.
The inclusion of any hyperlink to third party websites or platforms does not imply endorsement by WALINK, INC. Any use of websites or apps linked to our services is under your own risk and you waive any claim to WALINK, INC.
• The fraudulent or malicious misuse of our services by any individual to potentially (or actually) harm the reputation, brand, or property of a third party.
• Errors, omissions, or inappropriate use of our services, including for example:
- Use of inappropriate language in WhatsApp conversations which URLs created through WALINK, INC. lead to.
- Wrong or malicious association of WhatsApp phone numbers belonging to third parties.
- Errors in URLs configurations.
At WALINK, INC. we reserve the right to investigate third party complaints as a result of potential (or actual) damages to their identity, reputation, brand or property because of fraudulent or malicious use of our services.
The paragraph above implies that at WALINK, INC. we can revoke or limit (temporarily or permanently) access to our services if we find reasonable evidence of fraudulent or malicious misuse. The revocation or limitation of access to our services may happen when we receive an order from the authorities in that regard.
The possibility to use any item(s) (free or paid for) you acquired or created may be disabled whilst an investigation is complete either by WALINK, INC. or the concerned authorities. You will receive a timely notification regarding these decisions and will be contacted if we consider you need to present evidence in your defense.
None of the circumstances mentioned above will imply partial or total refund of the amount you paid for our services, nor will it imply an extension of the aforementioned.
If you are a victim of impersonation, identity fraud, or damage to your reputation or brand, you must contact WALINK, INC. through our support channels or contact us at help@wa.link and provide sufficient evidence to prove the events.
Keep in mind, if WALINK, INC. cannot find reasonable evidence proving the fraudulent or malicious use of our services, you should attempt using other legal mechanisms available to you to defend your interests.
WALINK, INC. is not responsible, nor does it grant any compensation for damages you may suffer due to the fraudulent or malicious misuse of our services from a third party. Any responsibility and/or compensation generated by the fraudulent or malicious misuse will fall 100% on the third party misusing our services.
6. Modifications
WALINK, INC. may review at any time and without prior notice these terms of service. By using any platform owned by WALINK, INC. you agree to the current version of these terms of service.
7. Applicable law
These terms of service are governed and construed in accordance with the laws of the state of Delaware (United States) and you irrevocably submit to the exclusive jurisdiction of the courts of that state or location.
Notes
- Uniform Resource Locator. ↩
- Application Programming Interface. ↩
- "WhatsApp's click to chat feature allows you to begin a chat with someone without having their phone number saved in your phone's address book…" quoted from: https://faq.whatsapp.com/general/chats/how-to-use-click-to-chat?lang=en ↩
- This policy can be found at: https://www.whatsapp.com/legal/commerce-policy/ ↩
- Subscription pool is the amount of items available in your subscription to publish. i.e: a 5 Premium Links pool lets you publish 5 Premium Links. ↩
- The path of the URL comes right after the domain name and starts with a forward slash (/). It is what makes your URL unique. ↩
- They are optional key-value pairs appended to the end of a URL to pass extra data. They always begin after a question mark (?) and are separated from one another by an ampersand (&). ↩
- Progressive Web Apps. ↩
- A passkey is a digital credential that replaces traditional passwords. ↩